Concept / Strategy

These are Mountview's strategic projects.
Also check the conceptual projects.

ABN AMRO
Development of various brands for ABN AMRO's innovation
department Dialogues House.

Amstel
Strategy brand utility Amstel Teamlink.
Amstel Teamlink won a Silver Spin Award.

Bijenkorf
Consultancy on the online introduction of ChillOut.
Strategic session about brand experiences.

EURIB, European Institute for Brand Management
Master classes about brand innovation.
Development of course 'Marketing & Social Media'.

Heineken
Strategy youth marketing.

Hero
Brand strategy Fruit2day.

Hyves
Head of Maketing, interim.
Responsible for brand and strategy development, partnerships
with RTL Nieuws (TV news) and national soccer team, introduction
of new payment service, 5 year Hyves campaign, PR events,
relationship marketing, open innovation platform with KLM (airline),
Hyves Zeitgeist project, product presentation, amongst others.

Innocent drinks
Brand strategy and positioning.
Introduction Innocent Drinks at Albert Heijn, Holland's largest supermarket.

InnovatieNetwerk Visserij
Innovation strategy.

Librium.tv
Brand strategy and development brand concept.

MySpace
Strategic development.

Opel
Brand strategy.

Postbank
Research and strategy for the development of Postbank's car insurance.

RAI
Strategic consultancy AutoRAI.
Consultancy on RAI Narrowcasting.

Reed Business
Brand development Knowington.

Rode Kruis
Brand strategy youth marketing.

RTL
Strategic research project: how do various generations of audiences
experience television?
Analysis of the marketing strategy of Yorin FM.

Sourcy
Campaign strategy.

Unicef
Strategy development (b2b)

Vodafone
Strategy for Vodafone's narrowcasting.

Vrumona
Workshop on youth marketing.
Strategic consultancy on various brands (Pepsi, Sourcy and Royal Club).

Also check the conceptual projects.