Publications (in Dutch)

What brands need to
do with communities
Ingmar de Lange
Tijdschrift voor Marketing, 2008

Advertising as a product,
a product as advertising
Ingmar de Lange
Reclameweek, 2008

The blending of
product and promotion
Ingmar de Lange
Adformatie, 2008

Integrate product
and promotion
Ingmar de Lange
MolBlog, 2008

The challenge for
the trendwatcher
Ingmar de Lange
Second Sight, 2008

The baker's lesson
Ingmar de Lange
EYE, 2008

The marketing trick
will not work
Ingmar de Lange
Emerce, 2004

The trends in
trend watching
Koert Bakker and
Ingmar de Lange
Tijdschrift voor
Marketing, 2003

Freethinkers in New York
Ingmar de Lange
Adformatie, 1998

Some other articles (in Dutch)

Media case: Mountview,
Nokia Silence Booth
Communicatienieuws, 2008

Sponsors should
be bakeries
Report on
keynote held
Adformatie, 2007

Oracle in the attic
Interview with
Ingmar de Lange
Reclameweek, 2006

Books


Advertising Next
Case: Nokia Silence Booth
Tom Himpe, 2008

Guerrilla marketing
Interview with
Ingmar de Lange
Cor Hospes, 2007

From mass brand
to human brand
Interview with
Ingmar de Lange
Erwin van Lun, 2005