In English

A Useful Guide to the Brand Utility
Ingmar de Lange
Slideshare, 2010

In Dutch

The secret of the brand utility
Ingmar de Lange and Jeroen de Bakker
Adformatie, 2009
Read the white paper here

How to promote yourself
Ingmar de Lange
BRIGHT, 2009

What brands need to
do with communities
Ingmar de Lange
Tijdschrift voor Marketing, 2008

Advertising as a product,
a product as advertising
Ingmar de Lange
Reclameweek, 2008

The blending of
product and promotion
Ingmar de Lange
Adformatie, 2008

Integrate product
and promotion
Ingmar de Lange
MolBlog, 2008

The challenge for
the trendwatcher
Ingmar de Lange
Second Sight, 2008

The baker's lesson
Ingmar de Lange
EYE, 2008

The marketing trick
will not work
Ingmar de Lange
Emerce, 2004

The trends in
trend watching
Koert Bakker and
Ingmar de Lange
Tijdschrift voor
Marketing, 2003

Freethinkers in New York
Ingmar de Lange
Adformatie, 1998


For more publications, check Mountview's weblog Frislicht.

In Dutch

Tussen koude koffie en brand utility
Interview met
Ingmar de Lange
FONK, 2010

Media case: Mountview,
Nokia Silence Booth
Communicatienieuws, 2008

Sponsors should
be bakeries
Report on
keynote held
Adformatie, 2007

Oracle in the attic
Interview with
Ingmar de Lange
Reclameweek, 2006

The best online marketing tools
Interview with
Ingmar de Lange
Cor Hospes, 2009

Advertising Next
Case: Nokia Silence Booth
Tom Himpe, 2008

Guerrilla marketing
Interview with
Ingmar de Lange
Cor Hospes, 2007

From mass brand
to human brand
Interview with
Ingmar de Lange
Erwin van Lun, 2005