Mountview's approach
Mountview uses the following principles.

Insight
Know what is going on.
Mountview offers trend analysis and scenario planning: how brands can best approach new domains.


Positioning
Know where you want to be.
Mountview has a simple methodology to give a brand both a clear and flexible position.


Strategy
Know how to get there.
Mountview develops organic marketing strategies for brands in dynamic markets.

Concept
The strategy is translated into conceptual principles. These are visualized, makingit easy to evaluate the core assumptions.

Prototype
The best principles are turned into prototypes: virtual models, usage descriptions or online demos. This way, the concepts can be tested at an early stage.


Conceptual prototype of the Nokia Silence Booth

Development
The best evaluated prototype is turned into a detailed concept. This is the conceptual cookbook.

Execution
The concept is executed. Mountview can coordinate this or realize the implementation together with specialized partners.

Mountview's market introductions are inspired by beta versions of software (rapid prototyping).


See Mountview's workshops.